Cultiq
K-Pop Group

BTS

HYBE·South Korea
  • RM
  • Jin
  • SUGA
  • J-hope
  • Jimin
Cultiq Score
Complete brand profile
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Fandom Size
0

BTS is a K-Pop Group from South Korea formed in 2013 under HYBE. With 63 million global fans, BTS ranks as a Major-tier fandom in Cultiq's index.

Audience Snapshot

Empty
Audience snapshot not yet measured.
Demographics

Primary Age

Primary age not yet captured.

Gender Skew

Gender skew not yet captured.
Top Markets

Top Markets

Geographic distribution of this artist's audience. Map pins show where listeners and fans are located, with percentage breakdowns across major regions. Sourced from platform analytics, fan event data, and Cultiq market modeling.
Top 5 Global · % of 63M fandom
🏳️→ Stable0%
All percentages = share of the 63M total global fandom — so % × 63reconciles to each market's fan count.
Rising — established core, acceleratingEmerging — fast-growing frontier, lower baseStable— mature, steady & consistent
Fandom Scale

Fandom Size

42.4M
Active Global Fandom
Tracked global fandom
Fandom Growth · Last 12 Months
Growth chart requires momentum data + fandom_growth_pct.
Scale Context
Steady
Trajectory direction
A large, fast-growing fandom — next, how it behaves commercially.
How fandom size is calculated

Following counts can't simply be summed — the same fan follows on multiple platforms. Cultiq's Fandom Size Model de-duplicates reach, then filters for genuine activity. The same formula runs for every artist; only the inputs change.

Layer 1 — Deduplicated Reach
YouTubebase84.8M84.8M
Deduplicated Reachlargest + net-new84.8M
84.8M reach × 0.5 filter= 42.4M active fandom
Platform overlap factors are modeled assumptions, calibrated on major global acts. Verified platform inputs, 2026.
Audience Composition

AUDIENCE COMPOSITION

Audience composition not yet mapped.
Audience Intelligence

PURCHASE BEHAVIOR

Purchase behavior not yet captured.

FAN ENGAGEMENT TIMING

Fan engagement timing not yet captured.

AFFINITY & FIT

Affinity & fit signals not yet captured.
Market Activation Matrix

Market Activation Matrix

Market activation needs market penetration data — not yet available for this artist.

Frequently Asked Questions

Who is BTS?

BTS is a K-Pop Group from South Korea, formed in 2013 under HYBE.

How many fans does BTS have?

BTS has approximately 63 million global fans, making them a Major tier artist on the Cultiq fandom index.

What agency does BTS belong to?

BTS is under HYBE, a South Korea entertainment company.

What markets is BTS popular in?

BTS's strongest markets are Indonesia, Japan, South Korea, with significant audience reach across Asia.

Who are the members of BTS?

BTS is composed of 7 members: RM, Jin, SUGA, J-hope, Jimin, V, Jungkook.

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