K-Pop Group
BLACKPINK
블랙핑크
YG Entertainment·South Korea
- Jisoo
- Jennie
- Rosé
- Lisa
Cultiq Score
0
/ 100
Iconic Influence · cultural reading
Fandom Size
0
Mega Fandom
36%vs last 12 months
BLACKPINK is a K-Pop Group from South Korea formed in 2016 under YG Entertainment. With 82 million global fans, BLACKPINK ranks as a Mega-tier fandom in Cultiq's index.
Audience Snapshot
Audience composition by buyer-relevance tier (Core / Casual / Trend fans), dominant age band, and gender split. Hover the donut to see raw fan counts derived from total fandom size.47%
Core
Core47%
Casual35%
Trend18%
Primary age band18–24 · 56%
Female 67%33% Male
5.4% engagement rate
Demographics
Primary Age
18–24
dominates
13–17Discovery11%
18–24Peak Fandom56%
25–34Rising Power25%
35–44Established8%
Dominant SegmentPeak Fandom · 56%
Spend-Readiness66/100 · Moderate-High
TrajectoryAging Up ↗
Earning-capable audience
Category Unlock
Beauty & CosmeticsStreetwearTech & DevicesEntertainmentBeveragesLuxury FashionTravel & HospitalityLifestyleFitness & SportsFinance
Cultiq Age-Value Model · segment mapping → earning-weighted spend-readiness → trajectory → category thresholds
Gender Skew
67%
Female
Female67%
Male33%
Skew ClassificationStrong Female Skew
Decision-Maker SignalHigh-intent personal-care buyers
Over-Indexes On
Beauty & CosmeticsSkincareFragranceJewelryLuxury FashionLifestyleWellness & Healthcare
Cultiq Gender-Commercial Lens · skew band → category index → decision-maker weighting (gender × age)
Top Markets
Top Markets
Geographic distribution of this artist's audience. Map pins show where listeners and fans are located, with percentage breakdowns across major regions. Sourced from platform analytics, fan event data, and Cultiq market modeling.Top 5 Global · % of 82M fandom
🇮🇩Indonesia↗ Rising19%
🇹🇭Thailand↗ Rising16%
🇵🇭Philippines↗ Rising15%
🇮🇳India↗ Emerging12%
🇺🇸United States→ Stable10%
GCC
🇸🇦Saudi Arabia
38% · 31.2MRising
🇦🇪UAE
32% · 26.2MRising
🇰🇼Kuwait
11% · 9MEmerging
Europe
🇫🇷France
24% · 19.7MStable
🇬🇧UK
20% · 16.4MStable
🇩🇪Germany
16% · 13.1MStable
Americas
🇺🇸USA
24% · 19.7MStable
🇲🇽Mexico
22% · 18MRising
🇧🇷Brazil
20% · 16.4MRising
All percentages = share of the 82M total global fandom — so % × 82reconciles to each market's fan count.
Rising — established core, acceleratingEmerging — fast-growing frontier, lower baseStable— mature, steady & consistent
Fandom Scale
Fandom Size
65M
Active Global Fandom · Mega Tier
+36% vs last 12 months
Top-tier — among the largest tracked fandoms in K-pop
Fandom Growth · Last 12 Months
Fandom (M)
70M60M50M40M30M
May'25Jun'25Jul'25Aug'25Sep'25Oct'25Nov'25Dec'25Jan'26Feb'26Mar'26Apr'26
Deadline EP releasesTokyo Dome (3 nigh…Top-searched K-pop…Bruno Mars guests…
Modeled monthly trend — endpoints anchored to the computed total (47.8M → 65M), shape from tracked momentum signals.
Scale Context
+36% / yr
Growth — well above genre norm
Accelerating
Trajectory direction
+17.2M fans
Net added in 12 months
A large, fast-growing fandom — next, how it behaves commercially.
How fandom size is calculated
Following counts can't simply be summed — the same fan follows on multiple platforms. Cultiq's Fandom Size Model de-duplicates reach, then filters for genuine activity. The same formula runs for every artist; only the inputs change.
Layer 1 — Deduplicated Reach
YouTubebase101M101M
Instagram58M × 18%+10.44M
TikTok52.3M × 22%+11.51M
Spotify21.7M × 20%+4.34M
X11.2M × 24%+2.69M
Deduplicated Reachlargest + net-new130M
130M reach × 0.5 filter= 65M active fandom
Platform overlap factors are modeled assumptions, calibrated on major global acts. Verified platform inputs, 2026.
Audience Composition
AUDIENCE COMPOSITION
TOTAL ACTIVE FANDOM
82M
Active Fandom
AUDIENCE SEGMENTS
Core Fans
Activatable core — drives conversion
47%
38.5M
Casual Listeners
Amplifier — reach & awareness
35%
28.7M
Trend Followers
Viral lift — cultural moments
18%
14.8M
ENGAGEMENT RATE
5.4%
Very High
FANDOM GROWTH
+36%
vs last 12 months
GLOBAL REACH
10+
markets
WHERE TO FOCUS
Of the 82M total fandom, the 38.5M Core Fans (47%) are the activatable layer most likely to drive conversion through partnership campaigns.
CORE FANS
47% · 38.5M
Direct conversion target
Tours, merch, catalog streams, premium product collaborations
CASUAL LISTENERS
35% · 28.7M
Reach amplification
Broaden campaign awareness, compound social impressions
TREND FOLLOWERS
18% · 14.8M
Cultural virality
Spark trending moments, lift baseline visibility
→ For direct ROI campaigns (sales, ambassador deals): prioritize Core Fans. For reach-driven campaigns(awareness, impressions): activate all 3 segments.
Audience Intelligence
PURCHASE BEHAVIOR
Base: % of Core Fans (38.5M)
Music & Albums92%
≈ 35.4M
Concerts & Events88%
≈ 33.9M
Merchandise85%
≈ 32.7M
Digital Content54%
≈ 20.8M
Fan Memberships48%
≈ 18.5M
INSIGHT
Premium-experiential fandom — buys merch and attends shows; ideal for luxury, fashion and beauty partnerships.
FAN ENGAGEMENT TIMING
Modeled from engagement patterns
ENGAGEMENT OVER TIME
PEAKFri – Sat
Average Engagement
Engagement Level
PEAK HOURS
Local time
8 – 11 PM
local
COMEBACK LIFT
Last: Jul 2025 — Jump
+180% around releases
around releases
NEXT WINDOW
Release cadence
2026 H2
INSIGHT
Best launch window is Fri – Sat into a comeback window (+180% around releases lift). Avoid early-week — 35–40% drop early-week.
AFFINITY & FIT
Based on partnerships + content signals
Luxury Fashion
Dior · Chanel · YSL ambassadorships
2.4x
above average
Beauty & Cosmetics
High beauty-content engagement
2.1x
above average
Streetwear
TikTok streetwear co-engagement
1.8x
above average
Mobile Gaming
Member gaming-stream signals
1.6x
above average
Premium F&B
Café / dessert content engagement
1.4x
above average
INSIGHT
This audience strongly over-indexes on Luxury Fashion (2.4x) — fits aspirational, premium-brand partners; a high-conviction brand-fit signal.
Market Activation Matrix
Market Activation Matrix
STRONGHOLD
High penetration · Lower growth
🇺🇸United States
🇨🇳China
🇰🇷South Korea
🇯🇵Japan
🇫🇷France
🇨🇦Canada
🇬🇧United Kingdom
GROWTH ENGINE
High penetration · High growth
🇮🇩Indonesia
🇹🇭Thailand
🇵🇭Philippines
🇮🇳India
🇲🇽Mexico
🇧🇷Brazil
DORMANT
Low penetration · Lower growth
🇩🇪Germany
🇮🇹Italy
🇪🇸Spain
🇵🇱Poland
🇹🇷Turkey
FRONTIER
Low penetration · High growth
🇦🇷Argentina
🇵🇪Peru
🇸🇦Saudi Arabia
🇨🇱Chile
🇦🇪UAE
🇰🇼Kuwait
🇶🇦Qatar
🇧🇭Bahrain
🇴🇲Oman
↑ Penetration
Growth Velocity →
MARKET OPPORTUNITY OVERVIEW
SEGMENT
MARKETS
KEY MARKETS
OPPORTUNITY
TREND (12M)
ACTION
Growth Engine
Anchor campaigns, flagship moments.
6
🇮🇩🇹🇭🇵🇭+3
48.4%
of Active Fandom
Recommended ActionDouble down
of Active Fandom48.4%
All 6 markets in Growth Engine
🇮🇩Indonesia11.8%
🇹🇭Thailand9.5%
🇵🇭Philippines9%
🇮🇳India7.2%
🇲🇽Mexico5.7%
🇧🇷Brazil5.2%
Stronghold
Concert plays, premium pricing.
7
🇺🇸🇨🇳🇰🇷+4
33.6%
of Active Fandom
Recommended ActionMaximize ROI
of Active Fandom33.6%
All 7 markets in Stronghold
🇺🇸United States6.4%
🇨🇳China6%
🇰🇷South Korea5%
🇯🇵Japan4.9%
🇫🇷France4.1%
🇨🇦Canada3.8%
🇬🇧United Kingdom3.4%
Frontier
Trial activations, build long-term.
9
🇦🇷🇵🇪🇸🇦+6
68
Opportunity Score /100
Recommended ActionSeed & test
Opportunity Score /10068
All 9 markets in Frontier
🇦🇷Argentina2.4%
🇵🇪Peru1.6%
🇸🇦Saudi Arabia1.3%
🇨🇱Chile1.2%
🇦🇪UAE1.1%
🇰🇼Kuwait0.4%
🇶🇦Qatar0.3%
🇧🇭Bahrain0.2%
🇴🇲Oman0.2%
Dormant
Skip or minimal investment.
5
🇩🇪🇮🇹🇪🇸+2
9.4%
of Active Fandom
Recommended ActionReassess fit
of Active Fandom9.4%
All 5 markets in Dormant
🇩🇪Germany2.8%
🇮🇹Italy2%
🇪🇸Spain1.9%
🇵🇱Poland1.5%
🇹🇷Turkey1.2%
2×2 directional framework — Penetration ≥ 3% of global fandom = High; Growth = High for SEA / LATAM / GCC / emerging-market acts, Low for mature markets.
Frequently Asked Questions
Who is BLACKPINK?
BLACKPINK is a K-Pop Group from South Korea, formed in 2016 under YG Entertainment.
How many fans does BLACKPINK have?
BLACKPINK has approximately 82 million global fans, making them a Mega tier artist on the Cultiq fandom index.
What agency does BLACKPINK belong to?
BLACKPINK is under YG Entertainment, a South Korea entertainment company.
What markets is BLACKPINK popular in?
BLACKPINK's strongest markets are Indonesia, Japan, South Korea, with significant audience reach across Asia.
Who are the members of BLACKPINK?
BLACKPINK is composed of 4 members: Jisoo, Jennie, Rosé, Lisa.